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Adorable and ecological, Danish label Fub launched in 2008. Designer Anne Sofie Olrik uses only the finest wools and softest organic cottons, this is a collection that feels as good as it looks. Timeless design with unique detailing in serene and gentle colours make Fub’s pieces stylish wardrobes staples every child will want in their wardrobe. Mix and match their signature knits with anything and everything for understated kids contemporary cool.

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